Bid Management May Not Be A Commodity — But It’s Not A Differentiator
by Aaron Goldman , Wednesday, December 24, 2008
I was planning on using this column to weigh in with predictions for 2009, but fellow Search Insider Steve Baldwin called me out, so I feel compelled to respond [...]
By Laurie Sullivan , December 23, 2008
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SEO Christmas Quiz
SEOptimise
For those of you still at work trying to get through the last 48 hours before beginning your Christmas holiday, Stuart Tofts offers up a Christmas search engine [...]
State Chief Information Officer Awarded $1.3 Million in Federal Funds for Innovative Digital Mapping Technology Effort
Chief Information Officer Teri Takai today announced that the Office of the State CIO has been awarded a $1.3 million federal homeland security [...]
Location, Location, Location
By Joe Mandese, Wednesday, December 17, 2008
I can’t believe we’re winding down our first calendar year of the Digital Outsider (officially begun in May), and I’m pretty happy with the stories we’ve uncovered so far on the digital transformation of the outdoor media business.
So beginning today, and over the next [...]
By Laurie Sullivan , December 19, 2008
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Do Most PPC Visitors Have ADD?
Search Engine Watch
You could have more success if landing page designers build the project assuming most people visiting sites through pay-per-click ads suffer from Attention [...]
Fear, Greed And The Google Parallax View
by Gord Hotchkiss , Thursday, December 18, 2008 Greed is right.
Greed works.
Greed clarifies, cuts through, and captures the essence of the evolutionary spirit.
Greed, in all of its forms — greed for life, for money, for love, knowledge — has marked the upward surge of [...]
Ten (Highly Cynical) Predictions For 2009
by Steve Baldwin , Monday, December 8, 2008 NONE OF US HAVE CRYSTAL balls or the power of clairvoyance. Still, there are trends and scenarios that are evident enough to provide a better than even chance of manifesting themselves in the upcoming year. So [...]
it seems most are predicting a surge in seo employment:
The SEO profession will burgeon. Bruce Clay told me recently that there are already more than 200,000 SEOers practicing their dark and shady craft. Expect this number to double by the end of 2009, as a large percentage of laid-off Wall Street financial rocket scientists reinvent [...]
her is something else to consider:
Keyword prices will not come down. The beautiful thing about keyword auctions, as the lifeblood of online business activity, is that you can always find somebody desperate enough to bid something for them. Even better, a non-transparent auction run by a cryptic algorithm incorporating a mysterious element called Quality Score [...]
here is something to consider:
The U.S. will reexamine Google’s market dominance. Just last week, we all learned that Google was just three hours away from being busted by the Justice Department for violation of sections 1 and 2 of the Sherman Anti-Trust Act when it withdrew its bid for Yahoo. Yes, Google dodged a [...]
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